Personal branding is the idea of marketing yourself and your career as a brand. It is based on your competencies and values and can be strategically managed to advance your career. Whether you realize it or not, you already have a personal brand. Each of us starts out with characteristics that create some kind of … More Taking an “intrapersonal” approach to personal branding
Think for a minute about people in your life who have motivated you—leaders, colleagues, family and friends. Most likely, each person formed an impression on you based on how communicating with them affected your feelings toward yourself. Yes. They’ve made mistakes, but you’re willing to overlook their shortcomings because you’ve benefitted from your interactions with … More Leadership communication: 10 ways to influence and motivate
Marketers use gap analysis to identify shortcomings in business structures and find opportunities for organizational improvement. The same can be done in personal branding. Let’s look at how we can use gap analysis and attention without judgment to evaluate our thoughts and how that affects our personal brand. You can examine gaps between your “real” … More Personal branding: How to use a gap analysis to identify gaps between your “real” self and your “ideal” self
Every person has an intrinsic personal brand because of personality, experience and personal development. The process for managing one’s personal brand begins with self-analysis. Mindfulness can help you examine your inner thoughts and help you manage your personal brand. Mindfulness is attention. This attention can be directed inside ourselves as well as outside ourselves. Attention … More Personal branding: Mindfulness is attention
Mindfulness or the ability to capture your thoughts can be a great skill to develop that will help you in your personal branding process. It can bridge the gap between the “real self” and the “ideal self”—helping you to improve your life satisfaction. I would like to run a small experiment with you. This exercise … More Mindfulness: Just be
In marketing, brand image is the impression of a product held by current or prospective customers. It is the picture created in the consumer’s mind whether real or imaginary of qualities and shortcomings. It is formed over time and is authenticated through the consumer’s direct experience. Similarly, your personal brand image will be the impression you … More Relax. It’s not about you
Personal Branding Blog 