In marketing, brand image is the impression of a product held by current or prospective customers. It is the picture created in the consumer’s mind whether real or imaginary of qualities and shortcomings. It is formed over time and is authenticated through the consumer’s direct experience. Similarly, your personal brand image will be the impression you … More Relax. It’s not about you
Identity theft happens when someone steals your business or personal information and uses it without your permission. It’s a serious crime that can create chaos with finances, credit history, and reputation—and can take time, money and patience to resolve. “Self-identity” theft happens when our personal worth is stolen and can result in frustration and feelings … More How to protect your brand from identity theft
Have you ever found yourself doing the exact thing you don’t want to do—like gaining weight when trying to lose it? I’ve spent the last ten years trying to lose 20 pounds and gain 50 instead. I’ve often wondered why I can achieve complex things that I set my mind to and fail at a … More Why do I do what I don’t want to do?
Personal branding is the idea of marketing yourself and your career as a brand. It is based on your competencies and values and can be strategically managed to advance your career. Whether you realize it or not, you already have a personal brand. Each of us starts out with characteristics that create some kind of … More Taking an “intrapersonal” approach to personal branding