Category: self-identity

Personal branding: How to use a gap analysis to identify gaps between your “real” self and your “ideal” self

April 4, 2022

Marketers use gap analysis to identify shortcomings in business structures and find opportunities for organizational improvement. The same can be done in personal branding. Let’s look at how we can use gap analysis and attention without judgment to evaluate our thoughts and how that affects our personal brand. You can examine gaps between your “real” … More Personal branding: How to use a gap analysis to identify gaps between your “real” self and your “ideal” self

How to protect your brand from identity theft

March 25, 2022

Identity theft happens when someone steals your business or personal information and uses it without your permission. It’s a serious crime that can create chaos with finances, credit history, and reputation—and can take time, money and patience to resolve. “Self-identity” theft happens when our personal worth is stolen and can result in frustration and feelings … More How to protect your brand from identity theft

Taking an “intrapersonal” approach to personal branding

March 25, 2022

Personal branding is the idea of marketing yourself and your career as a brand. It is based on your competencies and values and can be strategically managed to advance your career.  Whether you realize it or not, you already have a personal brand. Each of us starts out with characteristics that create some kind of … More Taking an “intrapersonal” approach to personal branding